Patient education is paramount. Whether you're planning for sales representative delivered in-offce patient education, or a value-add for a patient portal, a targeted book at various price points and quantity options is the perfect choice. Clinicians value patient education as a way to enhance their practice and patient care, and not all patient education needs to be tracked per PhRMA Guidelines. It's a great way to build your CRM database and offer targeted medical education to your patient and caregiver audiences.
Healthcare Professionals agree that patient education, “makes the communication with patients easier and helps them to be oriented and focused during the medical interview,” “helps to reinforce physician interactions,” and “gives patients empowerment and assists [HCPs] to allow them to take a role in their healthcare.” 1
1 HealthCare Professional Attitudinal Survey, 2016. View Document (PDF).
2 Brown MT, Bussell J, Dutta S, et al. Medication adherence: Truth and consequences. Am J Med Sci. 2016; 351(4):387-399.